Revive Behind the Scenes | Our logo

If you want to be a strong brand, you can't leave anything to chance.

We ourselves are sometimes surprised by the details that affects everything. Take our logo, for example: Would you have thought how much time, heart, and thought went into it? In this blog post, I want to show you where our logo comes from and what it means.

Officially, the Revive logo for reuse, innovation, timelessness, high quality and durability. That is, everything that defines us as Revive is also reflected in our logo. This is how we express our holistic approach : that aesthetics same with function goes hand in hand, like the big picture with the small part.

The geometric shape also has a very specific meaning: In 1968, the first manned flight to the moon – Apollo 8 – changed our view of Earth forever. For the first time, we humans saw our planet as a blue sphere, vulnerable and isolated in the darkness of space, through the eyes of the photographing astronaut and not just via satellite. These images made it unmistakably clear: Our home is finite and fragile. It is our responsibility to treat it with care.

In space travel, the Space Shuttle followed – and with it the possibility of flying into space and back again multiple times. A symbol of limitless visions, but also of the circular flow. The Revive logo represents precisely this combination – inspired by the window front of the Space Shuttle Atlantis, the first to embark on the journey into the infinite expanse of space and back to our small planet. And just as Atlantis was overhauled, tested, and prepared for the next flight a total of 33 times after each mission, we at Revive dedicate the same care to every single piece of furniture: We test, rework, and renew, giving high-quality materials a second life.

At this point a big thank you to the mastermind behind our logo: Jan Kutterolf

But I don't want to get too caught up in it! Ultimately, we simply want to advance the circular economy; become the best brand we can be; and, above all, offer you truly excellent service. See for yourself and book an appointment directly in our showroom in Cologne, or take a video tour online .